#Instawoes? User Generated Content could be your answer!

Instagram is one of the most visual social media channels and when used correctly, it can be one of the most engaging, which is why its no surprise that most travel industry businesses have an account set up already, but gaining and keeping followers can prove tricky!

One of the hardest things about having a company instagram account is keeping it alive with differing and regularly updated content, if this content all comes from one angle (aka one person) it can get boring… FAST. Not only will you then lose followers but you’ll become irrelevant in your particular industry.

User generated content is becoming increasingly popular in the travel industry, especially with content driven channels like instagram. This amazing article by Buffer gives their experience with user generated content.

UGC comes in a huge variety, here are some examples:

  • Screen Shot 2016-05-28 at 5.26.58 pmSharing a users photo
  • photo contests
  • reviews

What most businesses normally do is take the absolute best user content from the web and use it on their own social media channels, obviously giving credit to the creator of this content. Many travel industry businesses are already doing this, as Air New Zealand shows above, this photo received 2.1k likes! Yet the business didn’t have to fork out money for a photographer to shoot this, and it was a travellers real life experience which gains trust from other users.

Chances are, you’ve probably seen and been inspired by user content before without even being aware! The variation and quality you can find with UGC is incredible. UGC provides top quality content for your customers, takes the stress away from social media marketers from having to generate their own content, and still keeps you in control of what your putting on your social channels.

Screen Shot 2016-05-28 at 5.50.33 pmThere’s also a huge amount of engagement generated from UGC, your followers will increase significantly with the right content and you will see more interaction between users compared to posting the businesses own photos. UGC allows your brand to connect to its audiences in a whole new way, interact with them, give them credit for telling their own story!

Some research by Crowdtap indicates that some trust UGC 50% more than other types of content and buffer was able to increase their instagram following by 60% when they started using UGC.

You also can’t be everywhere at once, yet this form of marketing enables you to share content from all over the world from a users perspective, making it perfect for customers thinking about booking their travel with you to see what a particular destination is really like!

FYI: Its important to set some objectives when experimenting with this type of content, making sure that your brands message is consistent across all content. These three articles listed below explain the do’s and don’ts of using UGC, have a read if your still not convinced.



Rights Management 101: The Do’s and Don’ts of User-Generated Content




TICK TOCK…How to boost your social media in 60 minutes or less



You can never have enough of it! And in the social media world, things change in an instant! You can go from having 1000 facebook likes to 50,000 over night, as well as the dreaded reverse.

There are many simple, easy to improve things on all social media strade-time-for-moneyites that lots of businesses have overlooked or rushed past when setting up, yet have a direct impact on reaching your audience and could potentially give your brand a bad rep.

This fantastic article by Ash Read, lists and explains 15 ways to boost your social media in under an hour, which could make a huge difference to many travel industry businesses.

On majority of travel industry social media accounts images play a very large part in engaging your audience and attracting more visitors, likes and shares. Yet there are many businesses who fail to ensure their profile images are the correct sizes.

YES something so simple is often skipped when creating accounts and makes the business look highly unprofessional.

Click here for a detailed cheat sheet to all the current sizes….your welcome! social-media-profile-picture-image-size

As social media platforms change in popularity all the time, its very common to have many different social media pages (some that may not be used as much as you used to i.e. Myspace) however its still very important to ensure branding is up to date. Even if your not using it regularly its still the internet (and going to be there a long time unless you do something about it) and anyone could find it!

AND AGAIN I REPEAT…HOW UNPROFESSIONAL old branding looks when a potential customer is trying to do a bit of research on which tour company they want to book with. To continue to build credibility as a brand andspring-cleaning-no-pattern business you must ensure consistency across all platforms, keep them up to date and relevant to ensure a good brand image is maintained.

Now the last point I want to touch on that the article highlights is using analytics, be it facebook insights, Twitter analytics or anything else. Analytics are generally quite easy to use and provide valuable information in relation to your performance, the type of audience you are and aren’t reaching and can highlight problem areas easily and make sure your social media gets you the results you were after in the first place!

There are 12 other EASY things you can do in this article to make big differences to majority of your social media platforms, I would encourage all travel businesses to give it a read and brush up on these few simple things!

Quick and simple folks.

And if your still not convinced these things can help your travel industry business, have a read of a few other similar articles below:

  1. http://www.forbes.com/sites/johnrampton/2014/09/22/7-free-ways-for-boosting-your-social-media-engagement/#5191b9b52562
  2. https://www.entrepreneur.com/article/248674
  3. https://blog.bufferapp.com/quick-wins-social-media-marketing